East Coast Concepts, the Manchester based restaurant and bar group, which operates two of the most exciting lifestyle hospitality brands in the UK: Neighbourhood and Victors. The company (founded by entrepreneur James Hitchen in 2012) currently operates five venues throughout the UK. Between the sites and within head office, East Coast Concepts employs over 250 team members with annual sales of over £12m. In August 2020, East Coast Concepts was acquired by a North East based investment group led by Naveen Handa of The Cairn Group. We are now laser focused on our next phase of growth within the U.K.



It was whilst on holiday on the East Coast of America in 2009 that founder James Hitchen fell in love with the 'vibrant dining' restaurant and bars that he visited on his way from Miami to New York City and beyond. From this moment on, James set about on his journey of creating East Coast Concepts. In 2012, not one, but two ground-breaking concepts were born; each uniquely sharing the essence of one the most vibrant hospitality districts in the world. 


For the time being at least, we’re more ‘The Hamptons & Meatpacking Manhattan’ than we are Hull & Grimsby;

welcome to East Coast Concepts. We look forward to seeing you