East Coast Concepts, the Manchester based restaurant and bar group, owns and operates 2 of the most exciting brands in the UK: Neighbourhood and Victors. The company (founded by entrepreneur James Hitchen in 2012) currently operates 5 venues throughout the UK. Between the sites and within head office, East Coast Concepts employs over 400 team members with annual sales to exceed £20m in 2019. East Coast Concepts entered into an investment partnership with North Edge Capital LLP in 2016 to help accelerate growth of the brands throughout the UK and abroad.


John joined the company back in January 2017. Previously Financial Director of IRC Ltd (Piccolino, Gino de Campo & Restaurant Bar & Grill), John was responsible for over £80m in annual revenue and took the leading role in increasing profits from £2m per annum to over £7.5m per annum. John was, and still is, one of the industry leading talents, which is why it took James over seven months to persuade him to join us! 


Harvey joined us as a Chairman in 2016, having previously been the head of Pret a Manger and Gondola Holdings (Pizza Express and Byron). After selling Gondola for over £1bn, Harvey is now head of the 'Azzuri Group' (Ask, Zizzi and Coca di Mama). Harvey brings a huge amount of wisdom and industry 'know how' to our company and we are very proud to have him as the figurehead of both our brands.


Keven is a trained ACA having worked at KPMG for five years before joining the Northern team at 3i plc in 1997. Over the next twelve years Keven worked on a number of northern based growth capital deals and buyouts as well as secondments to Madrid and Lisbon. His last role within 3i was as partner responsible for buyouts in the regional market. He has over 20 years’ experience in private equity and M&A.


Guy co-founded the business with younger brother James and has been fundamental to the growth and development of both the business and the brands since inception in 2012. Guy is also responsible for managing our strategic approach to supplier relationships & partnerships along whilst maximising all group procurement, ensuring best value and innovation for our brands & customers.


James founded the company in 2012 when he was just 28 years old. His first two venues, Neighbourhood MCR and Victors Hale opened to critical acclaim, ensuring East Coast Concepts were put firmly on the food and  beverage industry map. It was whilst on holiday on the East Coast of America in 2009 that James fell in love with the 'vibrant dining' restaurant and bars that he visited, mostly in New York and Miami. From this, James set about on his journey of creating East Coast Concepts and has the cursor firmly set to become one of the number 1 restaurant and bar brands in the UK. 

© East Coast Concepts, 2019