East Coast Concepts, the Manchester based restaurant and bar group, which operates two of the most exciting lifestyle hospitality brands in the UK: Neighbourhood and Victors. The company (founded by entrepreneur James Hitchen in 2012) currently operates five venues throughout the UK. Between the sites and within head office, East Coast Concepts employs over 250 team members with annual sales of over £12m. In August 2020, East Coast Concepts was acquired by a North East based investment group led by Naveen Handa of The Cairn Group. We are now laser focused on our next phase of growth within the U.K.



It was whilst on holiday on the East Coast of America in 2009 that founder James Hitchen fell in love with the 'vibrant dining' restaurant and bars that he visited on his way from Miami to New York City and beyond. From this moment on, James set about on his journey of creating East Coast Concepts. In 2012, not one, but two ground-breaking concepts were born; each uniquely sharing the essence of one the most vibrant hospitality districts in the world. 


For the time being at least, we’re more ‘The Hamptons & Meatpacking Manhattan’ than we are Hull & Grimsby;

welcome to East Coast Concepts. We look forward to seeing you


John joined the company back in January 2017. Previously Financial Director of IRC Ltd (Piccolino, Gino de Campo & Restaurant Bar & Grill), John was responsible for over £80m in annual revenue and took the leading role in increasing profits from £2m per annum to over £7.5m per annum. John was, and still is, one of the industry leading talents, which is why it took James over seven months to persuade him to join us! 


Guy co-founded the business with younger brother James and has been fundamental to the growth and development of both the business and the brands since inception in 2012. Guy is also responsible for managing our strategic approach to supplier relationships & partnerships along whilst maximising all group procurement, ensuring best value and innovation for our brands & customers.


James founded the company in 2012 when he was just 28 years old. His first two venues, Neighbourhood MCR and Victors Hale opened to critical acclaim, ensuring East Coast Concepts were put firmly on the food and  beverage industry map.

© East Coast Concepts, 2020